The Platinum Rule

We've all heard about the Golden Rule - "Treat others the way you would like to be treated". I just learned about the Platinum Rule by Dr. Tony Alessandra which says "Treat others they way they would like to be treated". You can find out more about it here:

http://www.alessandra.com/about_platinumrule/index.asp

IMHO understanding this will make a manager a better manager in their relationships with their staff, with their peers, and with those higher up the organizational food chain.